Decoding the Cluster "Elbow": The Grouping Diagnostic
The Elbow Plot serves as a grouping diagnostic, identifying the optimal number of model “families” by measuring their mathematical similarity. By finding the “sweet spot” where the curve bends, MMM Pilot distinguishes between truly different strategic…
Decoding the Hypersampling Plot
The Hypersampling Plot acts as a diagnostic tool to determine if your model is converging on a “sweet spot” or simply guessing. By visualizing thousands of trial runs, it reveals whether specific settings like Adstock or Saturation produce consistent,…
Decoding the Pareto Front: The Trade-off Map
Understand the trade-offs between mathematical accuracy (NRMSE) and business logic (DECOMP.RSSD) using the Pareto Front. This guide explains how MMM Pilot filters thousands of models to find the “efficient” survivors, helping you avoid the trap of overfitting…
Decoding the Robyn "Model One-Pagers"
Why does MMM Pilot generate multiple image files for a single analysis? Learn how to read the Model One-Pagers—the detailed “resumes” for the top-performing AI models. This guide breaks down the 8 essential diagnostic charts, from Waterfalls to Response C…
How to Read the "Actual vs. Predicted" Chart
Is your marketing model telling the truth? The Actual vs. Predicted Response chart is your primary tool for validating accuracy in MMM Pilot. Learn how to compare your historical data against the AI’s predictions and interpret the R-Squared metric to…
How to Read the "Pareto Clusters Detail" Plot
Don’t just pick the model with the lowest error. The Pareto Clusters Detail plot is your map to finding the perfect balance between statistical accuracy and business reality. Learn how to navigate the trade-offs and select the right “Champion” model for…
Reading the "ROAS Convergence" Chart: Is Your Model Stable?
How do you know if your marketing model is confident in its results? The ROAS Convergence chart visualizes the stability of your model’s learning process. Learn how to interpret these lines to ensure your ROI figures are based on a “settled” mathematical…
The Payoff: Reading the Budget Optimization Results
Stop guessing how to split your marketing budget. The Total Budget Optimization Result chart compares your historical allocation against the AI’s “Bounded” recommendation. Learn how to read the difference between Average ROAS and Marginal ROAS (mROAS)…
The ROI Report Card: Media Efficiency Summary
Where are you making money, and where are you burning it? The Media Efficiency Summary is your marketing ROI report card. Learn how to compare “Media Share” (what you spent) against “Media Contribution” (what you got) to identify which channels are punching…
Visualizing Efficiency: Response Curves & Saturation
Are you overspending on ads that have stopped working? The Response Curves chart visualizes the “Law of Diminishing Returns” for every channel in your mix. Learn how to read these saturation curves to identify which channels are “maxed out” and which…
Visualizing the "Echo": Weibull PDF Adstock
Does your marketing work instantly, or does it take weeks to peak? The Weibull PDF Adstock chart visualizes the “memory” of your ads. Learn how to distinguish between “Direct Response” channels (immediate decay) and “Brand Building” channels (lagged peaks)…
Visualizing the "Unsung Heroes": Other Factors Decomposition
Marketing isn’t just about paid ads. The Other Factors Decomposition chart isolates the revenue impact of your organic efforts (like newsletters) and external economic conditions. Learn how to prove the value of your “free” channels and understand how…
Visualizing the Battlefield: Competition Impact over Time
Is your competitor stealing your customers or helping you build the category? The Competition Impact over Time chart isolates external competitive forces to show their direct effect on your revenue. Learn how to interpret positive impact (Category Growth)…
Visualizing the Calendar Effect: Holiday Impact Decomposition
Did you sell more because of your ads, or because it was Black Friday? The Holiday Impact Decomposition chart isolates the specific revenue impact of calendar events. Learn how to distinguish between “earned” sales and “holiday” spikes, and identify which…
Visualizing the Natural Rhythm: Trend & Seasonality Decomposition
Are your sales growing because of your ads, or just because it’s December? The Trend & Seasonality Decomposition chart separates your marketing performance from natural business cycles. Learn how to distinguish between your long-term Brand Trend (the…
Visualizing the Optimization: The Allocator Response Curves
Why is the AI telling you to cut spend on your favorite channel? The Simulated Response Curve reveals the math behind the Budget Allocator’s decisions. Learn how to read the saturation curves to visualize the shift from your “Initial” spend to the “Optimal”…
Visualizing the Pulse: Paid Channels Decomposition
It’s not just about how much you sold, but when. The Paid Channels Decomposition over Time chart visualizes the “heartbeat” of your media mix, separating the baseline from the marketing impact. Learn how to distinguish between “always-on” consistency a…
Visualizing the Scoreboard: Total Response Decomposition
What really drove your total sales this year? The Total Response Decomposition chart acts as your marketing balance sheet, ranking every factor from Paid Media to Competitors by their total contribution. Learn how to distinguish between your “Baseline”…