Guides

The MMM Pilot guide outlines the steps for users to start analyzing their marketing performance. It includes creating an account, charting a project, importing data, mapping data fields, running analyses, and reviewing results. Users receive tailored…

The generic CSV upload is essential for importing business outcome data into MMM Pilot, serving as the model’s Dependent Variable. Users must prepare a CSV with dates and numeric columns, navigate through an upload process, and configure field settings….

To import daily campaign data from ad platforms lacking integration in MMM Pilot, use the Ad Platform CSV Upload workflow. Export data with required columns, upload the CSV, and map its fields. Review and aggregate the data in the Aggregation Studio before…

The content outlines the process of importing event data from Google Analytics 4 (GA4) into the MMM Pilot platform for analysis. Users must authenticate their Google account, select a GA4 property, and choose specific metrics for data import. The instructions…

This guide outlines how to integrate Google Ads data into MMM Pilot, allowing users to analyze campaign performance and spending. Required steps include initiating a connection, authenticating Google access, selecting an account, importing campaign data,…

To import Facebook and Instagram campaign data, users must have a Facebook account with Meta Business Suite access and active ad accounts. The integration involves connecting the accounts, authenticating, and selecting ads for import. Data is then organized,…

MMM Pilot does not have a native TikTok Ads integration but allows data integration through CSV uploads. Users must export their data from TikTok Ads Manager, prepare the CSV by ensuring proper formatting and unique headers, and then upload it to MMM…

Enhance your marketing mix model by integrating AI-driven macroeconomic data from the FRED database, which helps differentiate marketing impact from economic trends. Start with at least one project with a dependent variable, review AI-generated economic…

This guide outlines the credit-based system for managing resources in analysis runs. It details credit types, deduction orders, and how to estimate costs before runs. Users can purchase additional credits, view balances, and manage subscriptions via a…

The Results page functions as a comprehensive analysis recap post-run, offering automated performance evaluations in accessible language. It features an AI Evaluation Report that highlights model reliability, budget recommendations, and necessary adjustments….

The MMM Pilot requires proper configuration of data source fields to facilitate insights into marketing effects. Each field must have a unique alias and type assigned, distinguishing variables like dependent outcomes and external factors. Conflicts in…

MMM Pilot is a collaborative workspace system designed to reduce cognitive load for marketers. It offers personal and team workspaces for managing data. Teams share credit pools, with Admins overseeing roles and project ownership. Members can contribute…

MMM Pilot facilitates data sharing between complex statistical analysis and actionable business insights, promoting collaboration. It employs role-based access control, offering different permissions for viewers, collaborators, editors, and owners. Secure…

This guide outlines the efficient management of credit-based resources for optimizing analysis runs. Credits are categorized into recurring and perpetual types, with clear deduction priorities and transparency in costs. Users can track their balance,…