Understanding Hyperparameters: Adstock, Saturation, and Diminishing Returns
Learn how to tune your marketing engine using hyperparameters like Adstock and Saturation. This guide explains how to measure the “memory effect” of ads and identify diminishing returns. Understand how Alpha and Gamma settings help MMM Pilot find your…
AI-Powered Modeling: How Automated Tuning Improves Accuracy
MMM Pilot replaces manual guesswork with an automated pipeline combining Robyn’s genetic algorithms and Google’s Gemini AI. This dual approach balances mathematical accuracy with business logic, filtering out nonsensical results and using an optimization loo…