Data Requirements Checklist: What You Need to Build a Model
Prepare your MMM Pilot flight plan with this essential data checklist. Learn how to organize your revenue, paid media spend, and contextual variables like seasonality into a clean CSV file. Discover why granular, weekly data is the key to distinguishing…
Why Your Dependent Variable Shouldn't Come from GA4
GA4 is a powerful marketing tool — but it’s not a reliable source of truth for your MMM analysis. Here’s what to use instead.
Preparing Your CSV: Formatting Best Practices for MMM Pilot™
Ensure a smooth data upload by following these essential CSV formatting rules. Learn how to standardize date formats using ISO 8601, handle zeros versus blanks, and clean your headers. These best practices prevent “Invalid Data” errors and help MMM Pilot…
Mastering Field Mapping: Categorizing Your Media Channels
After uploading your data, Field Mapping translates your numbers into roles the AI can understand. Learn how to use our AI co-pilot to categorize columns into Dependent Variables, Paid Media, and Contextual factors, ensuring the Robyn framework accurately…