https://mmmpilot.com/resources/blog/ Automated Marketing Mix Modeling (MMM) for independent marketers and agencies. Upload your data, let AI tune Robyn, and get clear channel-level results. en https://mmmpilot.com/2026/03/29/how-we-approach-automated-hyperparameter-suggestions-in-marketing-mix-modelling/ https://mmmpilot.com/2026/03/29/how-we-approach-automated-hyperparameter-suggestions-in-marketing-mix-modelling/ Sun, 29 Mar 2026 08:21:37 GMT How MMM Pilot suggests Robyn hyperparameters automatically, and why better adstock and saturation ranges improve model quality. https://mmmpilot.com/2026/03/18/what-data-do-you-actually-need-to-run-a-marketing-mix-model/ https://mmmpilot.com/2026/03/18/what-data-do-you-actually-need-to-run-a-marketing-mix-model/ Wed, 18 Mar 2026 17:01:35 GMT The data you need for a marketing mix model: dependent variable, media spend, context variables and how much history to gather. https://mmmpilot.com/2026/03/17/robyn-mmm-hyperparameter-tuning-what-it-is-and-why-it-takes-so-long/ https://mmmpilot.com/2026/03/17/robyn-mmm-hyperparameter-tuning-what-it-is-and-why-it-takes-so-long/ Tue, 17 Mar 2026 18:52:56 GMT What Robyn hyperparameter tuning is, why it takes hours to run, and how to speed up your marketing mix modelling. https://mmmpilot.com/2026/03/16/robyn-mmm-a-step-by-step-setup-guide-for-non-data-scientists/ https://mmmpilot.com/2026/03/16/robyn-mmm-a-step-by-step-setup-guide-for-non-data-scientists/ Mon, 16 Mar 2026 19:48:16 GMT A step-by-step guide to setting up Meta's Robyn for marketing mix modelling, written for analysts without a data science background. https://mmmpilot.com/2026/03/15/robyn-vs-meridian-vs-mmm-pilot/ https://mmmpilot.com/2026/03/15/robyn-vs-meridian-vs-mmm-pilot/ Sun, 15 Mar 2026 19:41:22 GMT Robyn, Google Meridian and MMM Pilot compared: setup effort, compute, cost and who each marketing mix modeling option suits. https://mmmpilot.com/2026/03/14/why-your-marketing-mix-model-results-might-be-misleading-you/ https://mmmpilot.com/2026/03/14/why-your-marketing-mix-model-results-might-be-misleading-you/ Sat, 14 Mar 2026 19:37:11 GMT Why your marketing mix model results might be misleading you, and the validation checks that catch bad models before you act on them. https://mmmpilot.com/2026/03/13/how-to-present-marketing-mix-model-results-to-a-client-who-doesnt-know-what-mmm-is/ https://mmmpilot.com/2026/03/13/how-to-present-marketing-mix-model-results-to-a-client-who-doesnt-know-what-mmm-is/ Fri, 13 Mar 2026 07:05:59 GMT How to explain marketing mix model results to a client who has never heard of MMM: structure, language and visuals that work. https://mmmpilot.com/2026/03/12/how-long-does-robyn-mmm-actually-take-to-set-up/ https://mmmpilot.com/2026/03/12/how-long-does-robyn-mmm-actually-take-to-set-up/ Thu, 12 Mar 2026 07:02:39 GMT How long does Robyn MMM really take to set up? A realistic look at the time, data prep and tuning involved, and how to cut it down. https://mmmpilot.com/2026/03/11/how-to-run-robyn-mmm-without-writing-a-single-line-of-r/ https://mmmpilot.com/2026/03/11/how-to-run-robyn-mmm-without-writing-a-single-line-of-r/ Wed, 11 Mar 2026 07:02:06 GMT Learn how to run Meta's Robyn marketing mix model without writing any R code, using MMM Pilot's automated setup and tuning. https://mmmpilot.com/2026/03/10/what-is-marketing-mix-modelling-a-plain-english-guide/ https://mmmpilot.com/2026/03/10/what-is-marketing-mix-modelling-a-plain-english-guide/ Tue, 10 Mar 2026 06:56:24 GMT Marketing mix modelling (MMM) measures how each marketing channel drives sales without user tracking. A plain-English guide for marketers. https://mmmpilot.com/2025/12/26/navigating-the-future-of-marketing-measurement/ https://mmmpilot.com/2025/12/26/navigating-the-future-of-marketing-measurement/ Fri, 26 Dec 2025 10:24:12 GMT The landscape of marketing performance measurement is evolving due to the decline of cookies and pixel tracking. Marketing Mix Modeling (MMM) has been vital for sales insights but remains complex and costly. To empower independent marketers, a new platform, MMM Pilot, aims to simplify data science for actionable intelligence.